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Saatchis gameshow ad ‘trivialises suicide’

An ad featuring gameshow contestants attempting to guess how many mentally ill Australians committ suicide each week and pop the correct number of balloons has been attacked as being in bad taste.

The “suicide balloons” ad, created by Saatchi & Saatchi on behalf of The Bipolar Education Foundation, was also attacked as having its facts wrong by academics and campaigners.

The ad features in an article in today’s Sunday Telegraph in Sydney.

The newspaper also featured an editorial on the subject saying:

“These ads are not just silly; they are damaging to the very cause and people the Foundation is trying to help.”

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