Sabco Australia appoints startup agency Shell Media to handle planning and buying

Shell Media has scored its first client with Sabco Australia appointing the independent agency to handle its media planning and buying.

The agency was launched in September by former Zenith director, Dean Shell, after 20 years with groups including Publicis, Mediabrands and WPP.

Shell founded the new agency in September 2018

Shell was most recently group business director with Zenith, having joined from communications agency Media33 in May 2017.

“We are extremely proud and very humbled to be appointed by Sabco Australia – an iconic brand no doubt,” said Shell about the win. “The need to provide agile media solutions and be transparent with clients is paramount in today’s market.

“That’s something which will be the cornerstone of our agency. We eagerly look forward to helping grow both the Sabco and Oakwood brands in 2019 and beyond.”

Sabco acquired Newcastle-based automotive and household care brand Oakwood Products in May last year.

Herman Verhofstadt, Sabco Australia’s CEO, added: “We’re excited to partner with Shell Media, and we look forward to working with Dean and his team to continue to build the awareness and impact of both the Sabco and Oakwood brands.”


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