Sabio adds new national clients, hires two new staff
Marketing and communications agency Sabio has added two new national clients to its growing portfolio, while also re-signing long-time client, Supercars Gold Coast 500.
The agency has also made two new hires in Rachael Edginton and Jodie Sully, to support its growth.
Sabio’s long-time client Supercars Gold Coast 500 has continued its decade long partnership through 2023.
The agency is responsible for a launch event and tailored PR strategy leading to the race in October.
Oscars Group has futhered Sabio’s hospitality portfolio, engaging its PR services for the announcement of Sky High Horizon – a revolving restuarant topping the Crowned Plaza in Surfers Paradise.
Meanwhile, dairy company Maleny Dairies has chosen the agency as its strategic partner to launch a new product to the market.
General manager of Sabio, Lauren Faulkner, said: “The addition of several new national brands to our client roster, combined with the strategic talents of our new hires, reinforces our ongoing commitment to growth and excellence, solidifying our position as leading force in the industry.
“As we embark on this exciting chapter at Sabio, we’re looking forward to continuing fostering strong relationships, delivering outstanding results, and pushing the boundaries of creativity and innovation to propel our clients and agency to new heights,” she said.
The Sabio team
Edginton, who preiously ran her own agency, Plum Communications, for over 17 years, joins Sabio as engagement director, while Sully joins as senior engagement and communications consultant.
Sully has worked in communications for 20 years, with a career spanning from the Department of Transport and Main Roads, Queensland, to integrated services agency Downer.
In 2021, integrated marketing and communications powerhouse P4 Group joined forces with its sister agency, Ruby Communications, and rebranded to Sabio, then in early 2022, Faulkner was appointed GM. The new clients join Sabio’s existing portfolio including RSPCA Queensland, Tyrepower, and more.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Jodie Sully
Lauren Faulkner
Maleny Dairies
Oscars Group
Rachael Edginton
Sabio
Supercars Gold Coast 500
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