JCDecaux and Universal paint the town pink for Barbie

July 13, 2023 10:02

Out of home (OOH) company JCDecaux is painting the nation pink, ahead of the much anticipated launch of the new Barbie movie, in collaboration with Universal Pictures Australia (on behalf of Warner Bros.) and EssenceMediacom.

A carefully curated selection of engaging and impactful outdoor formats have been scattered around aimed to transform the nation into a vibrant and unforgettable celebration of Barbie.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.