Sainsbury’s head of CX design announced as keynote at Retail Marketing Summit
The head of customer experience design at the UK’s second-largest retailer, Sainsbury’s Clare Muscutt, joins Mumbrella’s 2017 Retail Marketing Summit to outline the importance of customer experience design in an omni-channel world.
Muscutt: To speak on how great design can be used to create a distinctive brand experience and drive business decision making
Muscutt, an award-winning, creative customer experience leader will share how great design can not only be used to create a distinctive brand experience based on customer needs, but also drive business decision making.
Other topics and speakers will include:
Williams: Will discuss the work behind the re-imagining of the Myer Sydney flagship store
Myer’s chief transformation and strategy director, Gary Williams, and Ideaworks MD and Popai ANZ board director Danny Lattouf, will present an in-depth view on the complete re-imagining of the Myer Sydney flagship store with the launch of ‘Wonderland by Myer’;
Eymery will discuss how L’Oreal is using technology, including AR and wearables to expand its beauty services
L’Oreal’s head of digital and media ANZ, Christophe Eymery, will discuss how the beauty company is using technology, including augmented reality and wearable technology, to expand its beauty services and link back to eRetail;
Stevens will reveal how a 68-year-old Australian fashion brand is competing with Topshop and H&M
Sportsgirl’s chief marketer, Anna Stevens, will outline how the 68-year-old Australian brand is competing with the Topshops and H&Ms of the world to stay relevant to its millennial market
The summit, which also encompasses the FMCG sector, returns for a second year after the sold-out success of the 2016 event.
The forum is an opportunity for professionals working in all facets of marketing, including CMOs, brand managers, customer experience chiefs plus digital and social experts, to share latest insights and network with the leading minds working in the retail and consumer goods sector.
In other sessions, drawing on the latest findings from Ehrenberg-Bass Institute – the world’s largest centre for research into marketing – marketing scientist, Dr Bill Page, will look at the influence of children on the in-store behaviour of parents and share implications for retailers and brand managers.
Meanwhile, brand consultant and founder of BrandHook, Pip Stocks, will identify the seven key changes in consumer behaviour, explore what consumers want from their brand experiences, and how successful FMCG and retail brands are adapting to their needs.
More speaker details will be announced shortly.
The Mumbrella Retail Marketing Summit will be held in Sydney on February 15, 2017.
To book EARLYBIRD tickets and save, click here.
topics
Anna Stevens
BrandHook
Christophe Eymery
Clare Muscutt
Danny Lattouf
Dr Bill Page
Ehrenberg-Bass Institute
Gary Williams
Ideaworks
L'Oreal
Myer
Pip Stocks
POPAI
Retail Marketing Summit
Sainsbury's
Sportsgirl
