Salvation Army appoints CHE and OMD

The Salvation Army has appointed Clemenger Harvie Edge and OMD as its creative and media buying agencies for its Red Shield and Christmas Appeal campaigns – from 2011 to 2013.   

The announcement:

The Salvation Army is delighted to announce today the joint appointment of Clemenger Harvie Edge (CHE) and OMD as the creative advertising and media buying agencies for its national Red Shield and Christmas Appeal campaigns for 2011, 2012 and 2013.

These appointments follow a comprehensive pitch process that began in July after The Salvation Army sought and received expressions of interest from a number of major agencies.

Public Relations Secretary, Major Neil Venables, said The Salvation Army was extremely impressed with the quality and enthusiasm of all the responses – with CHE and OMD leading the field.

He also praised the work of incumbent AdPartners: “They have been a wonderful supporter and agency for The Salvation Army, not only in taking our business forward since 2007, but for many more years as a true partner, initiated through the leadership of former Chairman Trevor Fearnley,” he said.

“We are now looking to continue that growth through new media and creative strategies and with the partnerships that CHE, OMD and the Clemenger Group bring to the table. Our advertising budgets are limited and each year we have to raise more funds because the demand for our services continues to exceed our capacity. The Salvation Army needs, and greatly appreciates, the support it receives from the advertising and media industries in rising to these challenges,” he said.

CHE CEO, Mark Coad, says the agency is delighted with the new partnership and looks forward to developing new creative approaches and working in a range of ways to support the great work done by The Salvation Army.

“The whole team is excited and energised by the opportunity to work with the Salvos. They do so much for the struggling families and people in our community and this is our chance to help out.”

OMD Managing Director, Steve Sinha, is equally enthusiastic about the opportunity.

“The Salvation Army is one of the most trusted and effective organisations in Australia, and one of the most needed, and we want to assist them in as many ways as we can.

Source: Salvation Army press release


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