News Salvos Stores: ‘Changing lives since 1883’ September 14, 2012 2:41 by Robin Hicks 0 DGM Advertising has launched a campaign for Salvos Stores that celebrates how the retailer has been ‘Changing lives since 1883’. The campaign features testimonials from customers who explain they shop at Salvos Stores. DGM Advertising studio manager, Campbell Rooney said: “After lengthy brainstorming internally, we developed one sound creative idea which we took to the client. As usual their support, plus some valuable insight for tweaks meant we ran with a clean and simple in studio production that would be brought to life in post. Once we had the footage I was confident the team and I could add some great elements in post that would illustrate the story beyond the dialogue.” As well as TV, the campaign will run out of home, on radio and online. Robin Hicks topics Advertising, Marketing Share Tweet Share Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 60 Comments How to Ritson: A beginner’s guide to denial, dismissal & downplay 43 Comments Outsiders by name, outsiders in the ratings 23 Comments Calling bullshit on the internet 101 23 Comments Mark Latham, Rowan Dean and Ross Cameron land Sunday morning ‘Outsiders’ show on Sky News 22 Comments Cash for client access: a new low for media?