News Salvos Stores: ‘Changing lives since 1883’ September 14, 2012 2:41 by Robin Hicks 0 DGM Advertising has launched a campaign for Salvos Stores that celebrates how the retailer has been ‘Changing lives since 1883’. The campaign features testimonials from customers who explain they shop at Salvos Stores. DGM Advertising studio manager, Campbell Rooney said: “After lengthy brainstorming internally, we developed one sound creative idea which we took to the client. As usual their support, plus some valuable insight for tweaks meant we ran with a clean and simple in studio production that would be brought to life in post. Once we had the footage I was confident the team and I could add some great elements in post that would illustrate the story beyond the dialogue.” As well as TV, the campaign will run out of home, on radio and online. Robin Hicks topics Advertising, Marketing Share Tweet Share Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 48 Comments Why that Pepsi ad isn’t as bad as you think it is 37 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 35 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?