Sam Kekovich brings back his Australia Day address – for petfood

January 16, 2017 11:01

Sam Kekovich may have been reduced to a cameo in the latest Australia Day lamb ad, but the man whose angry rant started an advertising tradition has returned to his roots to help flog lamb to dogs.

Sam Kekovich wants dogs to enjoy lamb on Australia Day

Kekovich’s angry rants on The Footy Show were appropriated by ad agency BMF in 2005 for the first Australia Day ad set to the backdrop of an Australian flag and the national anthem, and he has reprised the theme for Advance Pet Foods.

“Dogs of Australia, don’t let your proprietor buy you anything but Advance Lamb Super Premium Pet Food this Australia Day,” Kekovich says as Advance Australia Fair plays in the background in a replication of his original ad.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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