Samsonite launches VR game at Sydney’s Qantas Club Lounge

Travellers visiting Sydney’s Qantas Club Lounge can now indulge in a virtual reality game while waiting for their flights, with luggage company Samsonite introducing a virtual hunt for suitcases set on the streets of Paris.

Designed by Ooh Media’s experiential agency Ooh Edge, in collaboration with Posterscope and Dentsu Mitchell, the game allows travellers to visit the Eiffel Tower, Louvre, and Arc de Triomphe while sitting in the lounge.

Players of the game must find five Samsonite Curv suitcases in Paris as quickly as possible. The top player each week will win a Samsonite Curv luggage pack.

Dara Tang, national marketing manager at Samsonite, said the brand wanted to interact and “bring our brand identity to life”.

“This virtual reality game perfectly represents Samonite’s focus on innovation and cutting-edge technology,” Tang said.

Brendon Cook, Ooh Media’s chief executive officer, said the game is a great way for Samsonite to “truly engage with travellers” while they are in a positive mindset and willing to have fun.

Posterscope’s managing director, Bryan Magee added: “We know from our Out-of-Home Consumer Survey insights tool that the Samsonite audience likes to interact in social environments, so the airport provided the perfect opportunity for the added layer of fun and engagement with the VR game.”

Samsonite’s VR Curv campaign is running at Sydney’s Qantas Club Lounge during April.


  • Media Agency: Dentsu Mitchell and Posterscope
  • Outdoor and experiential: oOh!media and oOh! Edge

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.