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Samsung uses 360-degree VR in interactive Netball Australia campaign

As a part of its sponsorship of Netball Australia, Samsung has launched a new 360-degree virtual reality (VR) video featuring female netball athletes such as Laura Geitz, Sharni Layton and Caitlin Bassett.

The video, which was released for the first time at the Future Diamonds Studio at the Constellation Cup yesterday, shows the athletes in a training session, enabling the users to experience virtual practice with the team.

The initiative, titled ‘Train like a Diamond’, is part of Samsung’s ‘Rethink Role Models’ campaign which was launched in May this year.

“Fans of netball will now get to experience how our best female athletes train,” said Philip Newton, corporate vice president and CMO at Samsung. “We are thrilled to work with the players on offering a first of its kind to the sport, connecting fans with their role models.”

“We’re thrilled to work with Samsung and their innovative technology to give fans behind the scenes access to what our training sessions are like,” Layton said.

The VR experience will also be available at Samsung Primary Schools Cup in Ipswich, Queensland on October 15-16 and International Fast Five in Melbourne on October 29-30.

Agency credits:

  • Client: Samsung Electronics Australia
  • Agency: Iris Sydney
  • Production: Rapid VR
  • Media: Starcom MediaVest
  • Public Relations: Edelman Public Relations
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