Porter Davis aims for inclusivity with artistic new Campaign For Respect

Aiming to challenge the “traditionally conservative industry”, residential design and building company Porter Davis has launched #campaignforrespect portrait exhibition and campaign in Melbourne today.

porter davis

The campaign, created by Honey Communications, features pictures of a Muslim family, a same sex family, a multi-racial family, a grandmother and granddaughter, and footy players with a female umpire, shot by photographer Nick Leary. The pictures will appear in commercial exhibitions and on billboards across Sydney, Melbourne, Brisbane, as well as in New York.

The company’s representatives said the campaign is aimed to promote  inclusivity.

“Our ethos ‘Respect the Dream’ is what we are known for,” said Joanne Bradley, head of brand and marketing at Porter Davis. “But we’re not just building someone’s dream home, we’re building the foundation for happy, healthy communities.”

Porter Davis

Paul Wolff, director at Porter Davis also said the campaign is hoped to contribute positively in the US during the pre-election season.

“Given the ‘anti-Muslim’ sentiment that is playing out in the US in the lead up to the election, we thought we could add a more inclusive message of ‘mutual respect’ to the conversation,” said Wolff.

Porter Davis

The campaign, which is described by the company as “a bold move for a company from a traditionally conservative industry”, is supported by industry partners including AAA Trusses, Austral Bricks, Reece, Rinnai, National Tiles, USG Boral, Technika and Frasers Property.

“Every now and then, a brand has to step up and make a statement that goes to the core of their values as a business,” said Anthony Roberts, managing director and founder at Porter Davis. “At the same time, along with our land developer partners and suppliers, we do believe that mutual respect in our homes, locally and in the broader community is good for the long term of our industry.”

The outdoor campaign will run over the next two years, supported by social media and ongoing exhibitions.


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