Samsung launches its free streaming service TV Plus in Australia

Samsung’s TV Plus, a free TV streaming service, has quietly launched in Australia with little to no marketing or promotion.

Owners of Samsung Smart TVs, models 2018-2020 and later will be able to access the service free of charge, however, the platform is supported by advertising.

Samsung TV Plus has been rolled out in a number of markets globally for some time, and in the case of the US boasts more than 100 channels. In Australia it currently supports a modest 30 channels, including Bloomberg TV+, Fuel TV, Made In Hollywood, Timeline, Wonder, Horse and Country, Gusto TV and more.

Foxtel’s Binge, which features programs such as The Undoing, Euphoria, The Walking Dead and upcoming series The Flight Attendant is also available on Samsung TVs.

In the US the platform supports Netflix and Disney+, meaning owners of a Samsung TVs don’t have to pay subscription fees for those channels.

Once installed on the TV, the Plus TV function is found when scrolling through free to air channels, despite the fact that they are all streamed through an internet connection.

Users can also download the Samsung TV Plus app on Samsung mobile devices going back to the Galaxy S9 and all the Galaxy smartphones launched since.

Samsung was contacted for comment with regards to the platform’s ad buying and selling. Mumbrella did not receive a response in time of publishing.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.