Samsung pitches media and creative accounts
Samsung has put its combined media and creative accounts out to pitch, Mumbrella can reveal.
The creative account is currently held by Leo Burnett and Starcom holds the media account. Mumbrella understands that the two Publicis-owned agencies are defending the account.
Samsung has put its combined creative and media account out to pitch
Mumbrella also understands that M&C Saatchi and Bohemia are working together on the pitch, and that Clemenger Group is also pitching.
Earlier this year, CHE Proximity – a member of the Clemenger Group – won the digital account for Samsung.
A Samsung spokesperson told Mumbrella that the tender process was ongoing and that a shortlist for the pitch had not yet been confirmed.
“The tender process is ongoing and no decision has been made at this stage. We cannot comment further while the tender is in progress,” the spokesperson said.
Leo Burnett is behind Samsung’s latest campaign which took a humorous jab at the world of influencers. The #SponsoredPost campaign starred comedic trio Aunty Donna, and influencers Lily Brown, Kayne Lawton, Rahnee Bransby and Johnathon Sauer.
Also on Samsung’s agency roster is We Are Social, which was behind the global #TeamGalaxy campaign which featured actress Millie Bobby Brown, DJ Steve Aoki, gamer Ninja and Instagram personality and musician Miquela.
Mumbrella has contacted Leo Burnett, Starcom, M&C Saatchi, Bohemia and Clemenger Group for comment.
when you try to run MEL and SYD agencies with a weak second row. Short term cost savings and ‘control’ but it eventually back fires as is evidenced here.
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Warning to all pitching agencies … if you are the successful agency, you will likely loose your valued team due to the manner in which this brand manages themselves and their agencies.
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Sounds like a bit of a marketing team life raft to appease non local leadership
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Ha. You were the weakest link.
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Will Toby Barbour stand by his position where he “walked away from … contracts this year because we looked at the contract and there’s no way we could service that”? Or will they decrease margins even more on that business to keep his alma mater on the books?
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If that sponsored campaign was made by their second row, then sign me up!
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Isn’t this a pitch for everything.. not just creative and media, but also shopper, PR, digital and social?
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I think you’ll find that Toby previously worked at Sony, not Samsung.
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You are correct, thank you. Nothing worse than getting your facts wrong when being a smart arse.
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You think it’s great but obviously the client doesn’t.
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Interesting that Clemenger Group is pitching but don’t have a media offering? Must be Omnicom media right?
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