Trial By Kyle slips to 292,000 metro viewers as Seven wins Thursday night

Ten had mixed results last night, with The Bachelorette topping the three key advertising demographics of those aged 16 to 39, 18 to 49, and 25 to 54, but its later offering of Trial By Kyle – featuring media personality Kyle Sandilands and former Bachelor contestant Anna Heinrich – tumbling 20% to 292,000 metro viewers.

Trial By Kyle was commissioned following 2018’s Pilot Week experiment. Its pilot episode last year had 385,000 metro viewers, while last week’s episode had 363,000 overnight viewers.

Adding in regional viewers, Trial By Kyle had a national audience last night of 429,000.

The show was definitely beaten in the time-slot by Seven’s The Good Doctor, which had 448,000 metro viewers (725,000 total). Escape from the City and Vera on the ABC had 392,000 and 353,000 metro viewers respectively. With the addition of regional viewers, Escape from the City had 624,000 overnight viewers, and the Vera repeat had 527,000.

Trial By Kyle did, however, beat Love Island on Nine, which had 281,000 metro viewers, and 364,000 in total.

In the earlier prime-time slot, The Bachelorette had 642,000 metro viewers, and 886,000 nationally, placing it at the top of the pile.

RBT on Nine had 475,000 metro viewers (624,000 national), while Home and Away on Seven had 457,000 (747,000 national).

Seven topped the night with its news offering collecting 835,000 metro viewers (1.319m total), compared to Nine’s 763,000 (995,000). Seven News definitely won in Adelaide (101,000 to Nine’s 57,000) and Perth (151,000 to Nine’s 70,000), however Nine News had the edge in Sydney, Melbourne and Brisbane.

Seven also maintained its lead in the breakfast battle, with 269,000 metro viewers for Sunrise, accompanied by 178,000 regional viewers, taking its average national audience for Thursday to 447,000.

Today on Nine had 186,000 in the cities, and 98,000 in the regions, giving it a total of 284,000.

Amongst those aged 16 to 39, Ten had the edge with a 23.2% primary channel share, ahead of Nine’s 18.8% and Seven’s 14.3%. The network also won 16 to 39s with 31.2%, ahead of Nine Network’s 28.0%, and Seven’s 24.8%.

It was a tighter battle in the 25 to 54s, with Ten narrowly edging out Nine, 19.0% to 18.6%. Seven had 15.3%. Nine Network edged ahead though, with a 28.1% share over Ten’s 27.6%.

Overall, Seven’s primary channel held a winning total people share of 18.2%, and the network, including multi-channels, led on 27.8%. Nine was second with 17.3% and 25.9%, while Ten’s primary channel and the ABC tied on 13.1%. Ten’s Bold was the most-watched multi-channel, however, with a 4.3% share, so Ten Network climbed to 19.9%, ahead of the ABC’s 18.3%.


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