Samsung releases AR campaign through partnership with Snapchat

Snap Australia has partnered with Samsung Electronics Australia to launch an augmented reality (AR) campaign that allows Snapchat users to try on some on Samsung’s products.

The campaign was created and produced by Snap, with CHE Proximity Media managing the media strategy and media buy.


The campaign lets Snapchat users try on the Samsung products virtually, and then also to purchase them via an in-app ‘Shop’ button. The products in the campaign include the Galaxy Z Flip3 5G, Galaxy Watch4and Galaxy Buds2 devices.

Samsung Electronics Australia’s head of brand marketing, Hayley Walton, said: “We’ve already seen great traction and success working with Snapchat, particularly when targeting Australia’s hard-to-reach Gen Z and millennial audiences.

“Our product innovations continue to lead the market and we know there’s a real ‘see to believe’ wow factor with our devices. Snapchat’s AR capabilities help us bring the physical try-on experience to the digital world using the power of AR. This is particularly exciting during a time when many people aren’t able to access a physical store to experience the devices in real life.”

Snap Australia’s head of client partnerships, Clare Nash, commented: “AR shopping and try-on represents the future of retail here in Australia and globally. We’re delighted to be helping brands like Samsung create a fully immersive digital shopping experience, from product introduction and trial through to purchase, that can be accessed anywhere via the Snapchat camera. It’s exciting to see the future of shopping here in the present with Samsung and Snapchat.”

The campaign launches nationally today, 14 September.


Samsung Australia:

Hayley Walton, Head of Brand Marketing

Trinette Sequeira, Marketing Manager

Alicia Malmur, Marketing Manager

Jessica Guan, Marketing Assistant

Snap Australia:

Stephen Anderson, Creative Strategy Lead

Chris Lewis, Creative Producer

Emily Murch, Client Partner, Tech and Telco Lead

Larissa Foy, Senior Account Manager

Agency: CHEP Media


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