Samsung releases AR campaign through partnership with Snapchat

September 14, 2021 10:19

Snap Australia has partnered with Samsung Electronics Australia to launch an augmented reality (AR) campaign that allows Snapchat users to try on some on Samsung’s products.

The campaign was created and produced by Snap, with CHE Proximity Media managing the media strategy and media buy.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

CHEP Media Clare Nash Hayley Walton Samsung Samsung Australia Samsung Electronics Samsung Electronics Australia Snap Snap Australia snapchat

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Samsung releases AR campaign through partnership with Snapchat

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