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Edelman retains Samsung PR account

Samsung Electronics has re-appointed incumbent agency Edelman as its PR agency of record, Mumbrella can reveal.

Incumbent agency Edelman held the account since 2010, winning the account from Weber Shandwick.

Samsung Electronics pitched its PR account in May and it is unclear which agencies apart from Edelman competed for the account.

Edelman’s other clients include Kellogg’s Australia, Adobe, GSK, Nivea, Kleenex, Hugies, PayPal, LinkedIn, CBA and KFC.

A spokesperson from Samsung confirmed the re-appointment of the agency while Edelman declined to comment.

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