Samsung seeks new CMO as Philip Newton steps down

Samsung Electronics has launched the search for a new chief marketing officer after Philip Newton announced he will leave in August.

Newton joined Samsung from Ben Q in 2009 and has held a number of different roles with the electronics giant including business-to-business and director of TV and audio visual.

Samsung  promoted him to the head marketing role in July 2015 and the company has credited him with a significant lifts in sales and driving an important partnership with Netball Australia which asked Australians to ‘Rethink Role Models’.

Newton said working with Samsung had been a career highlight.

“I have worked for a number of electronics companies throughout my career, however, my time with Samsung has been one of the most rewarding,” Newton said.

“I have been fortunate to have had the opportunity to launch many new products that have been ‘world-firsts’ and to lead teams of talented people to transform the way electronics companies do business in Australia; from best-in-class retail executions through to brand marketing.”

During his tenure with Samsung he became the first and only Australian to be appointed as a corporate vice president.

Harry Lee, president of Samsung Electronics Australia, said Newton would leave a significant void.

“During his time at the company, Philip has helped to transform our business to achieve growth and leadership across a number of business areas including IT and business-to-business, home appliances and TVs, where he increased market share from 17% to 30% within a six-month period,” Lee said.

“Philip has been recognised as a leader and top talent within Samsung Electronics globally. His departure will be felt throughout the company but we wish him every success for the future.”

The company said recruitment for Newton’s successor had already started with an announcement expected in coming weeks.


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