F.Y.I.

Samsung takes targeted advertising to another direction via CHEP Network

September 23, 2022 4:14

Samsung Electronics Australia has launched a campaign encouraging Australians to Google random search terms with the chance of getting retargeted by ads about its Galaxy Z Flip, and seeing the elusive winning ad for a giveaway.

The announcement:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

Garry McGregor Mark Tallis Samsung Samsung Australia

Latest

Dismiss AI slop at your peril

Ad Standards says no to Didi and ‘six middies’

SCA advisor gives Seven merger the go-ahead

Austereo's merger green light fails to impress market as Ive Group's run up Unmade Index continues

Bruce Gordon's WIN records $8.6m loss

Samsung takes targeted advertising to another direction via CHEP Network

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE