Samsung uses tech to get fans out of bed to support the Wallabies in the Rugby World Cup
Wallabies sponsor Samsung has created a campaign aimed at getting Australian fans out of bed to cheer on their team in the Rugby World Cup, which is currently taking place in the UK.
With all of the team’s matches being played in the early hours of the morning the tech giant has created the #WeRiseTogether campaign, using Twitter and an Israel Folau alarm ringtone fans can download to their Samsung phones to motivate them to get out of bed.
To promote the campaign Samsung agency Iris has created a short film starring Wallabies full back Folau preparing for the game, showing fans from various walks of life preparing for the game in Australia as Folau prepares for it in the UK.
https://www.youtube.com/watch?v=tmvvR2dkUxA&feature=youtu.be
The Rugby World Cup is not the biggest sporting event of the year.
Meanwhile they’re refusing to spend a cent on tv ads to promote awareness of their exploding washing machines. Luckily Choice is crowdfunding their own commercial.
@Ann Ominous, spot on, the Asian Cup and Cricket World Cup makes the Rugby WC look like a tea party.
Great idea. Even if you don’t like Rugby, this is a smart campaign
Had me until the vaguely creepy stand-with-hand-on-heart business toward the end. Didn’t sit well with the somewhat cosier theme of getting up in the middle of the night to watch the telly.
Based on that, will be supporting Japan
I’m one those getting up early – but this is bad.
Unrealistic, cheesy, out of touch.
The revolving door at Samsung has seen a number of local senior managers leave this year wit the latest one being announced today:
http://www.channelnews.com.au/.....ng-oz.aspx
Stop being negative , innovative ,great campaign , Go the Wallabies