Sanofi, Aldi and Nutri-Grain sign on as new sponsors of Australian Ninja Warrior

Sanofi, Aldi and Nutri-Grain have signed on as sponsors for Nine’s Australian Ninja Warrior.

Returning for its forth year is KFC, which will have branded logos on digital screens surrounding the obstacle course and crowd incidentals with branded foam fingers. KFC has also commissioned Nine Powered Studios to create a new digital content series ‘Thrills and Spills’ which will be available on the Australian Ninja Warrior website.

KFC chief marketing officer, Kristi Woolrych, said: “To celebrate our ongoing partnership with Ninja Warrior, we’ll be showcasing all the Ninjas’ nail-biting, risk-taking and go-for-it moments in our new digital content series, ‘Thrills and Spills’. To all the Ninjas: fire up, unleash your free spirits, and we look forward to celebrating with you at the top of Mt Midoriyama.”

The 2020 Australian Ninja Warrior course

Energizer is also returning for its second year. Energizer’s branding will appear on the course, on the on-screen timer and a bespoke billboard featuring the Mr Energizer character. An interactive digital fireplace game will also launch.

Wavemaker national head of content and partnerships, Shivani Maharaj, said Energizer was the perfect fit for Australian Ninja Warrior.

“Ninja Warrior is one of Australia’s most-loved TV shows and perfectly encapsulates Energizer’s values of power, performance and endurance. We are thrilled to see the brand new obstacle, The Power Tower, come to life and believe that 2020 is set to be an amazing year for Ninja Warrior,” she said.

Maharaj also praised the show’s production in the midst of the pandemic.

“Completing production during the pandemic was challenging, but Nine, Powered and Endemol Shine have demonstrated agility and flexibility. The production community deserves a medal for how they are adapting shows, especially those that rely on a live audience,” Maharaj added.

“We’ve seen what has successfully been done on The Voice and now we will see it on Australian Ninja Warrior. We couldn’t have asked for better partners to work with at this time and we are delighted for Wavemaker and Energizer to be a part of it.”

Aldi and Nutri-Grain will have branded logos appearing around the perimeter of the course and on screen. Nutri-Grain will also have an integrated back story in the program, featuring Iron Men and Iron Women competitors.

Nine’s director of Powered, Liana Dubois, said: “Australian Ninja Warrior is a powerhouse format that dominates the demographics and has a real influence to bring families around the television.

“This makes it a brilliant format for our clients. We are very excited to be partnering with our returning brands and thrilled to have new brands join us on board another action-charged season of Australian Ninja Warrior.”

The fourth season of the program returns to Australian screens on Sunday 26 July.

In its first year, Australian Ninja Warrior opened to 1.68m metro views, according to OzTAM’s overnight figures, and pulled 2.145m metro viewers in its last episode’s final moments.

Last year’s finale attracted 1.34m metro viewers for the winner announcement. Season three began in early July with the first episode receiving 1.01m metro viewers.

This year the first episode of Australian Ninja Warrior will come up against the return of Farmer Wants A Wife on Seven.


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