Santa gets lost in the Australian outback in ALDI’s Christmas campaign
Discount supermarket chain ALDI has launched this year’s Christmas campaign which features Santa Claus crashing his sleigh in Australia’s outback.
The campaign, which was created by ALDI’s long-standing creative agency of record BMF, depicts Santa crashing his sleigh in the bush as he builds fences, shears sheep, drinks at the pub and runs away from a snake.
ALDI’s ‘Santa Crashes Christmas’ campaign sees Santa spend Christmas in the bush with a rural community as they work together to create a Christmas feast for Santa and repair his sleigh.
This year’s campaign is an extension of its ‘The More The Merrier’ brand platform and endeavours to draw on the idea that one unexpected guest always turns up to Christmas and is welcomed with open arms.
Alex Derwin, ECD at BMF, said the idea aims to place ALDI between Australians generosity of spirit and the reality of not wanting to spend absurd amounts of money.
“It’s our second year executing the platform and this time we’ve told a deeper story across more channels.”
Paul Coles, general manager of ALDI at BMF, added: “It’s a quintessential Aussie Christmas story with an abundance of food, family, friends and Santa – all set against a beautiful backdrop of the Australian outback.
“With an impressive range of quality Christmas fare, at the lowest possible prices, it really is the more the merrier with ALDI.”
The campaign will roll out across TV, online, social, in-store, radio, outdoor and print.
Mark Richardson, marketing director at ALDI, said: “Each and every year we work tirelessly to improve our incredible Christmas range and quality so that our customers can enjoy their Christmas, spoil their loved ones and all for the lowest possible prices.
“Our aim this year was to use the more the merrier platform to tell a great Christmas story and at the same time showcase our amazing offer. We’re really proud of the outcome.”
Credits:
- Creative Agency: BMF
- Executive Creative Director: Alex Derwin
- Creative Directors: David Fraser and Dantie Van Der Merwe
- Art Director: Tom Johnson
- Copywriter: Chris Berents
- Executive Planning Director: Christina Aventi
- Head of Planning: Alison Tilling
- Planner: Kellie Box
- Managing Director: Stephen McArdle
- General Manager, ALDI: Paul Coles
- Group Account Director: Aisling Colley
- Senior Account Manager: James Arnold
- Account Executive: India Gates
- Graduate: Maddison Bailey
- Agency Producer: Claire Seffrin
- Director: Hamish Rothwell
- Media agency: Zenith Media
- Production Company: Goodoil Films
- Executive Producer: Sam Long
- Producer: Andrew McLean
- Production Art Director: Guy Treadgold
- DOP: Germain McMicking
- Editor: Mark Burnett, The Editors
- Post Production: Alt.vfx
- Composer: Elliott Wheeler, Turning Studios
- Sound Design: Rumble Studios
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Love or hate Aldi but this year’s Xmas advert is Bloody Brilliant,
Love it.????
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Love Aldi and love the ad. Love it.
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It includes everyone even the original owners of this great land and truly expresses the Australian spirit of Christmas Well done!
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It includes everyone even the original owners of this great land and truly expresses the Australian spirit of Christmas Well done!
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I’m in love with this!
Ticks the box on so many things, so Aussie, embraces aboriginal Australia and it’s a “buildable” campaign, you feel it’s a first of a series rather than Woolies and Coles going straight to Christmas Day in early November
Well done Aldi
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I love love love the add, no bullshit just Aussie
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I like the ad. I just don’t understand the concept of why Santa is THAT early in Australia, that they have days to fix his sleigh.
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Lovely ad. Where was it filmed please?
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THIs makes me feel proud of the Aussie spirit. We must remember we are The Great South Land. What a wonderful ad to capture that spirit of generosity. Love it!
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Would like to know where the ad was filmed. It’s the best Xmas ad! ?
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I love this ad, I have literal tears of joy watching it. Thanks Aldi
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Great Add Aldi
Is Santa the actor John Howard?
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Best ever santa and I love this ad. Its brilliant.
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Just love the ad. I am sending it to my Canadian friends to spread some Aussie Christmas cheer. Thanks Aldi.
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Who is santa? he is amazing and huge love the add
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I am curious to know the location of the house in this advert as I feel I have seen this place in person sometime ago. Does anyone know?
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Hi Tracey, did you get a reply to your question?
I think I have seen this house in person some years ago.
Did anyone respond to your request?
Cheers
Paul
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The the xmas aldi tv add but please can you reveal the name of who plays the santa ?
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Is Santa in the current aldi xmas tv add played by aussie actor huge keays byrne ?
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What is the actor who plays Santa in the new add
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Angry Anderson is Santa…well known fact
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Angry anderson is the actor…well known fact
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My partner is sure he’s been to that house too.. he was a diesel mechanic servicing farmers machinery mid north SA for a long time and remembers seeing the house somewhere ?♀️ Would be good to know where it is
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A really ‘Feel Good’ advertisement. So many commercials you ask yourself ‘what was all that about’
The Aldi ad is so well done.
Congratulations to all involved.
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I wondered if it is John Jarrett
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Don’t think so, John
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Love the aldi xmas ad. So Australian? Love Santa Claus@
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I think it might be Hugh Keays-Byrne also known as Toecutter in the Mad Max film.
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