What Verizon’s Oath will look like in the Australian market
Verizon’s Oath has launched as a sole entity in the Australian market, with a suite of consumer brands and its own advertising platform.
It comes almost nine months after the Yahoo7 joint venture wound up and a week after parent company Verizon revealed plans to rename parts of the business.
Paul Sigaloff was promoted as Oath’s managing director ANZ earlier this year
Didn’t Oath just announce they were changing their name to Verizon Media Group?
https://www.theverge.com/2018/11/5/18064172/verizon-oath-media-group-rebrand
Yes, we’ve mentioned that in the story and Paul Sigaloff addresses those changes – which remain somewhat unclear – midway in the piece.
Hope that helps.
Paul Wallbank
News Editor
The JV had run its course? You mean, Seven got tired of getting a 50% return on 100% of its content.
Same jockeys, same horses, same results…
The sooner these businesses look for talent outside of their organisations to drive them forward the better.
Insanity in this respect is having the same people run the business the same way over and over again
Literally 15 people on my LinkedIn yesterday changed their titles from “GSM – Yahoo” to “Strategic Account Manager – Oath”