‘1 Day in Paradise’ films go live as SapientNitro launches Tropical North Queensland campaign
Tourism Queensland has launched a series of 20 short films as part of a “1 Day In Paradise” campaign created by SapientNitro.
The agency was previously the creator of the tourism body’s renowned Best Job In The World campaign.
Filmmakers shot the videos on GoPro cameras, which can be strapped to people or devices, with the brief to create “adventurous by nature” films that would evolve the brand story for Tropical North Queensland.
some really cool videos in there
a big undertaking but its got some unique content which can be used in a load of different ways. like it