Sarah Cichy launches cannabis specialist agency Shuk Communications
Founder of Piccolo PR, Sarah Cichy, has launched a new venture Shuk communications, which will focus on gaming, food and beverage in the cannabis industry.
As calls for cannabis reforms continue to gain momentum in Australia, Shuk communications will seek to help brands overcome obstacles including education, responsibility and preconceived ideas in the public.
Piccolo PR and SHUK Communications founder Sarah Cichy
The new agency will be offering strategic communications, public relations and issues management.
Cichy said in a statement: “Shuk communications has been launched to celebrate science, embrace technology and elevate innovation in specialist areas of greenspace, gaming, food and beverage.
“It’s natural to have a narrow focus and not think beyond the concept of cultivation and distribution. The reality is there are so many components and people connected to the industry which is creating an exciting stimulus for innovation.
“The cannabis industry is nascent. While legislation across the world is controversial and global expansion may concern purists, the legalisation of cannabis and cannabis-derived products continues to gain momentum in Australia. Opportunity exists for us to design communication campaigns centred around education, accountability, authenticity and responsibility to help define a future in an undefined market. Shuk communications has been launched to help brands navigate through the green mist and encourage people to reconsider their preconceptions related to the industry.”
Cichy said the agency was already attracting international interest and clients.
“We are building a portfolio of international clients who are growing at an impressive pace- commuting overseas regularly to meet with the brightest innovators, leading researchers, scientists and cutting-edge entrepreneurs in the dynamic cannabis industry,” she said.
“We actively support the best and brightest innovators and find smart, sustainable ways to promote the voices of leading researchers, scientists and cutting-edge entrepreneurs in these dynamic sectors.”
