Sarah McGregor joins Cummins & Partners as creative director

The former head of copy at Leo Burnett, Sarah McGregor, has joined Cummins & Partners Melbourne as a creative director, with global CEO Sean Cummins noting “those who are calculating the percentages of women in senior creative roles will be pleased”.

Cummins said McGregor is a natural fit for Cummins & Partners, and represents all the things the agency – which “has been built on industry-defying diversity” – wants to be.

McGregor joins the agency as creative director

“Sarah joining us is particularly pleasing as she represents all the things we want to be as a creative offering. Those who are calculating the percentages of women in senior creative roles will be pleased, but for us she is a natural fit for an agency that has been built on industry-defying diversity,” Cummins said.

“No appointments are made without the reason you hire anyone: great talent, great humanity and great reputation. Sarah is the epitome of all these qualities and brings also another interesting twist: I gave her her first job over a decade ago.”

McGregor spent seven years at Leo Burnett and has also spent time at Y&R, Grey London and Karmarama.

“I remember well my first day in advertising, fresh out of uni, at the first Cummins & Partners. Now after 15 years, I’ve come full circle and am even more excited to be here at the 2018 version – this feels like an agency with a genuine difference in its offering.

“There’s an energetic buzz, with a formidable ability to win new business and a catalogue of work that is some of the most iconic and enduring in Australia. Collaboration is part of the agency’s DNA, and in just a few short weeks I’ve seen the benefits of genuine integration between creative, media and digital,” McGregor said in a statement.

Cummins & Partners’ clients include Jeep, Specsavers, Energy Australia, HBF and McCain.


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