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Sarah Musgrave becomes head of strategy for Mindshare

Sarah Musgrave

Sarah Musgrave

Sarah Musgrave, previously at MEC in the UK, has been appointed head of strategy for media agency Mindshare Sydney.

The appointment follows the promotion of Katie Rigg-Smith to the position of CEO in April this year.

“Sarah is a really strong strategic talent and someone that I had been keen to lure to Australia for quite some time,” said Rigg-Smith. 

Musgrave has 15 years experience across agencies in Canada, the US and the UK, where she joins from MEC in London as the group strategy director across Johnson & Johnson,Mulberry, Chanel, Beiersdorf and Bacardi.

“I am so proud to be joining Mindshare here in Sydney and to be part of an agency where creativity and uniqueness are so roundly embraced and encouraged,” said Musgrave.

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