The Saturday Paper boasts most engaged audience, according to Roy Morgan Research

The latest study by Roy Morgan Research reveals that Schwartz Media’s The Saturday Newspaper has the highest level of audience engagement among Australian news websites.

The study, made up of more than three million Australian’s over the age of 14, found that 26% of The Saturday Paper’s website audience read and or comment on the newspaper’s blogs over the average four-week period.

Roy Morgan Research

The findings put The Mercury in second place, with 24% of users engaging on the news site. The results were well above other prominent newspapers such as the The Australian (16%), The Sydney Morning Herald (12%), and The Daily Telegraph (9%).

From July 2015 to June 2016, more than three million Australians engaged with online journals, blogs and forums in some way, according to the research.

Of this, almost 1.1 million Australians read or add comments to online newspaper blogs in a four week period.

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Michele Levine, CEO at Roy Morgan Research, said: “The number of Australians engaging with blogs and forums online has grown consistently over the past four years. In an average four weeks, three million of us now read, add comments to or manage a blog or forum – up 28% overall since 2012.”

For newspaper publishers, these results give an indication of the growing interest in blog content for Australian audiences.

“All this growth in blogging activity has been driven by rising visitation via mobile phone.

“With many newspapers now ‘live blogging’ major events online, and hosting blogs on a wide range of topics, mobiles have become the ideal device to refresh posts, scroll through updates and read the latest comments throughout the day.”


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