The Saturday Paper boasts most engaged audience, according to Roy Morgan Research
The latest study by Roy Morgan Research reveals that Schwartz Media’s The Saturday Newspaper has the highest level of audience engagement among Australian news websites.
The study, made up of more than three million Australian’s over the age of 14, found that 26% of The Saturday Paper’s website audience read and or comment on the newspaper’s blogs over the average four-week period.
The findings put The Mercury in second place, with 24% of users engaging on the news site. The results were well above other prominent newspapers such as the The Australian (16%), The Sydney Morning Herald (12%), and The Daily Telegraph (9%).
Nonsense metric. No scale. No qual. No point.
Wait, was the sample size 3 million (“The study, made up of more than three million Australian’s over the age of 14”) or was the population size 3 million (“more than three million Australians engaged with online journals, blogs and forums in some way, according to the research”)?