SBS again secures exclusive TV rights to 2026 men’s FIFA World Cup
This is part of Mumbrella’s coverage of the 2024 upfront season. Click here to see other articles in the series.
SBS has today announced it has secured the exclusive TV rights to the 2026 men’s FIFA World Cup, cementing its 40 year partnership with FIFA.
The news was confirmed at the broadcaster’s 2024 upfront in Sydney, which will see all 104 matches shown live and free throughout June and July 2026.
“Football is in the DNA of SBS,” SBS managing director, James Taylor, said.
“SBS has been the home of football on Australian television for almost 40 years and we could not be more thrilled to announce that we will broadcast the 2026 tournament from North America, which will have more teams, more matches, and draw more eyeballs than ever before.”
During its coverage of the 2022 World Cup, the network claimed that SBS On Demand garnered more then 80 million hours of consumption.
SBS director of sport, Ken Shipp, added: “We are so proud to be the spiritual home of football and this deal cements a remarkable 40 years of partnership between FIFA and SBS.
“In 2026 we will once again bring the best of the World Game to life through our exclusive coverage. The tournament in North America will be the biggest FIFA World Cup ever and SBS will broadcast all 104 matches live and free to all Australians.”
