SBS creates short to promote its film credentials

SBS has launched a 60 second animation as part of a marketing campaign to highlight its film expertise.

The animated short will screen nationally at independent cinema chain Palace Cinemas.

The campaign  – which launches on Wednesday and is set to run for twelve months – will also feature on SBS One and SBS Two.

SBS Group Marketing Manager Katherine Raskob said: “SBS FILM brings the world’s best films to Australian homes. We have an opportunity to grow SBS’s reputation as the go-to brand for world and art house movies, to encourage audiences to see SBS as the avenue to explore their love of film. We are confident this campaign is a sophisticated means of achieving this.”


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