SBS creates short to promote its film credentials
SBS has launched a 60 second animation as part of a marketing campaign to highlight its film expertise.
The animated short will screen nationally at independent cinema chain Palace Cinemas.
The campaign – which launches on Wednesday and is set to run for twelve months – will also feature on SBS One and SBS Two.
SBS Group Marketing Manager Katherine Raskob said: “SBS FILM brings the world’s best films to Australian homes. We have an opportunity to grow SBS’s reputation as the go-to brand for world and art house movies, to encourage audiences to see SBS as the avenue to explore their love of film. We are confident this campaign is a sophisticated means of achieving this.”