SBS creates stop-motion campaign for Eurovision
A pair of stop-motion TVCs with a Priscilla, Queen of the Desert theme have been created to promote Eurovision on SBS.
The 15-second ads are accompanied by a print campaign and were created by SBS’ internal creative services team. The campaign is an extension of the 2012 campaign created by Joy, following the same theme of having presenters Julia Zemiro and Sam Pang dolls.
The spots feature animated doll likenesses of hosts Julia Zemiro and Sam Pang preparing Swedish style for their hosting duties at a spa and on a Priscilla-style bus.
Creative Credits:
- Lead Creative: Linda-Jane Grace
- Art Director: Shaun Roberts
- Director/Editor: Anne-Maree DaSilva
- Director of Photography : Grant Jordan
- Audio director: Bruce Dale
- Print campaign: Alison Hastie
Is SBS going to ruin Eurovision again by having moronic Australian commentary?
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That’s a bit harsh Patrick.
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hey- Julia Zamiro is a public treasure. Her commentary is brilliant 🙂
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I can remember years ago the English commentator saying when the female dancers start beating the metal drums “here comes the biscuit tins”, classic!
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I’m with Patrick.
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It’s sooo bad that it’s good! Inviting the Swedish neighbours for a party. Making roll mops and gravavalax and playing Eurovision Bingo after a few bubbles!!
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