SBS will post the first full episode of its new TV show The Family Law on Facebook ad free as it attempts to build social media buzz around the show ahead of its TV launch next week.
The multicultural public broadcaster claims it is the first time an Australian scripted production has debuted premiered a full episode on the social media platform. Last year Seven debuted the X Factor on the Facebook.
Viewers will be able to view the first episode of the production, which is based on author Benjamin Law’s memoir, on Facebook from 5pm on January 8 until midnight January 10 in full and without any advertising.
SBS Director of TV & online content Marshall Heald said: “As audiences move more freely between platforms and devices, we as a broadcaster have to move with them. We are constantly looking for new and innovative ways to bring SBS content to all Australians, and Facebook offers such a unique one-to-one viewing experience.
“The Family Law is one of SBS’s most hotly anticipated programs for 2016, and we’re thrilled to be able to surprise our audience by inviting them to meet The Laws early with this Australian-first Facebook premiere.”
Facebook said it was pleased to see SBS make the move of seeding the TV show on Facebook.
“We are excited to be partnering with SBS on this first look event and to enable The Family Law to be shown on demand to the broad Facebook audience,” said Jason Juma-Ross, Facebook’s Australia’s head of technology, entertainment and communications.
“Facebook is fast becoming the place where people discover new video content.”
The Family Law Thursday week on SBS.
The Family Law is a self described drama-comedy consisting of six episodes, which follows the life of 14-year-old Law and his migrant family as the experience a long, hot, Queensland summer.
The program will debut on January 14 on SBS’s main channel.