SBS sales boss: Australia’s media landscape is out of touch with our cultural diversity
The Australian media landscape is out of touch with the cultural diversity of the country, the sales boss of SBS said this morning.
Andrew Cook told journalists: “The Australian media landscape isn’t adjusting as fast as the people are. There is another side to Australia that can’t be ignored.”
His comments came off the back of the network’s new media sales strategy, ‘Diversity Works’, which the network is taking to the industry.
Cook said that with over 400 languages outside of English spoken in Australia, and 49% of Australians either born abroad, or having a parent from another country, the media landscape is not catering to the changing face of Australia.
“Major morning shows and news programs that held an editorial and cultural bias”
Editorial abyss, more like it.
A magazine guy selling TV?? SBS Media – that’s innovation for you!