Kung Fu takes on Sci-fi in latest Ice Break drag race

The Monkeys has released the latest incarnation of its branded entertainment series for Icebreak, with a drag race between Kung Fu and sci-fi.

The launch comes a few months after a guitar solo was pitted against a drum solo in a similar head to head.

This time, Kung Fu is represented by a 1972 V8 LJ Torana 308 V8 Auto, and Sci-Fi by a 1975 Falcon XB Coupe 351 V8 4 Speed Manual.

The cars were the result of 1,000 requests for modifications and 4,000 comments on which car fans thought would ‘kick ass’ the most on the brand’s Facebook page.

The idea is to show that the Parmalot brand “adds a motor to your day”.

David Waugh – General Manager, Marketing
Jenni Booth – Marketing Manager, Beverages
Janice Maree – Senior Product Manager, Ice Break
Kimberley Dixson – Marketing Assistant, Beverages
Agency: The Monkeys
Executive Creative Director: Justin Drape/Scott Nowell
Creative Director/Partner: Micah Walker
Digital Creative Director: Jay Gelardi
Art Director: Jed DePyper
Copywriter: Carlos Savage
Producer: Jade Wannell
Client Services Director: Dan Beaumont
Content Director: Gini Sinclair
Senior Content Manager: Kate Behne
Director: The Glue Society: Matt Devine
Executive Producer: Michael Ritchie
Production Company: Will O’Rourke
Head of Projects: Josh Mullens
Producer: Adrian Shapiro
DOP – Stephan Duscio
Post Production – The Editors


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