SBS On Demand launches on HbbTV

Public service broadcaster SBS has today launched two new initiatives – becoming the first free to air player to offer an HbbTv catchup TV service and launching a competition for film makers.

From today, users with new HbbTV-enabled televisions which are connected to the internet will see a ‘Red Button’ appear on screen when tuning into SBS’s three free-to-air channels – SBS ONE, SBS2 and NITV.

This will allow users to to access the SBS On Demand application and SBS content on the television screen.

HbbTV is a new digital standard allowing delivery of televion both via broadband and on air.

SBS Chief Digital Officer, Marshall Heald, said: ““Innovation in the digital space is key to the future of delivering uniquely SBS content for all Australians, and adding SBS On Demand to HbbTV-enabled televisions was a logical next step with the imminent launch of FreeviewPlus. It continues our commitment to bringing content to audiences when they want, and where they want it.”

“We’re releasing the app in beta today to elicit feedback from audiences to help us make further enhancements and improvements to the product during the 2014 FIFA World Cup and ahead of the Tour de France next month.  Early-adopters of this new technology will be able to provide us with valuable feedback to maximise the SBS On Demand experience.”

SBS also announced today that it has partnered with to invite Australian filmmakers to creatively interpret SBS’s new Join In branding and create films highlighting what it is to be Australian with the possibility the winners will be aired on SBS1.

Nine selected filmmakers will share in a production pool of $30,000. These films will be used as part of SBS’s Join in campaign on, SBS’s social media channels and potentially on SBS Television.

Details are available via this link.



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