SBS nails World Cup with a show of character
TrinityP3’s Stephen Wright was there at the Hordern Pavilion when SBS showed off its content slate for 2026.
It was with a sense of anticipation that audiences entered the first of the upfronts at SBS.
The roar and rumble of feverish soccer crowds reverberated from the moment you stepped into the Hordern Pavilion, swelling in volume and intensity as you entered the presentation auditorium.
You didn’t have to be a genius to work out that 2026 was the return of SBS’s Jewel in the Crown — The FIFA World Cup.
