SBS restructures marketing efforts
SBS has created new marketing manager roles as part of a new strategic structure to achieve a deeper engagement with core audience segments.
Former Westfield executive Ola Kay will oversee marketing communications for Cultural Information Seekers and World Sports Fans, while Nicki Martin will look at the younger audience segments Entertain Me’s and Cult Lads.
Group marketing manager Katherine Raskob said that the public broadcaster has invested “significant resources” in audience research, and its marketing communications plan would allow SBS to form stronger connections with audiences.
Dear Sir/Madam
Australia is got everything most people want, but Australia go very little to offer to rest of the world as far as media and culture concern, most conflict and barrier are existing within the education system as well as Australian attitude to outside world, acceptant and ignorant are most common within fellow Australian, they need to encourage to go travelling(not just go drinking or sex in the developing countries) as well to be in culture exchange programme or something, without that implement, you cannot produce any desirable world theme product, unless you only want to please Australian born Australian, for foreigner like myself, I refuse watch any Australian film or television, I would rather spent money go for Foxtel, at least I got some kind of education from it as well from variety exciting programmes and shows from other part of world, We need new breed of film maker to inspire Australian, what’s been happening around the globe, many things waiting to discover for fellow Australian, I have second thoughts to applying job in any media company maybe SBS exception, I would rather go for BBC, unless I can contribute something to world audience, most foreigner are frustrated we found those people (Australian) are strange, ignorant, lack of culture value and moral most of the time are appearing kind of foolish, they spend big amount of their life worship the alcohol with their mats than spend time with their family or love one, they need to learn to be a good lover and good man(woman), before they can speak for themself
”Ignorant is boring” National Geography
“Real knowledge is to know the extent of one’s ignorance” (145-c.85 BC), Confucius
Alicia, Perth Western Australia
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Alicia, thank you for your contribution.
I myself am an immigrant, and I think it’s unfortunate that you don’t think the Australian film and television industries have anything to offer to you.
In my humble opinion, Australia DOES have a lot to offer in terms of culture and media, and if you tried, perhaps you’d see that your idea of Australians as ‘strange, ignorant and lacking culture and morals […] worshipping alcohol with their mates’ is nothing but a stereotype.
Australians are one of the most well-travelled people in the world (and not just for ‘drinking or sex in developing countries’) and you’ll find that ABC and SBS productions, particularly, care about showing what happens in other parts of the world, and the role Australians play in it.
If “most foreigners are frustrated” perhaps they should re-examine the reasons why they’re here. Is it the money? Is ‘mainstream Australia’ really discriminating against them, or did they arrive here with a preconceived idea that they would not fit in? Because if a person arrives here with that kind of mentality, and a sense of cultural superiority over Australians – and yes, it might be a young country, but look at what it has achieved in such a short time, while countries with thousands of years of history are still self-destructing from the inside – then it is likely that the overall experience will not be a positive one.