SBS restructures marketing efforts

SBS has created new marketing manager roles as part of a new strategic structure to achieve a deeper engagement with core audience segments.

Former Westfield executive Ola Kay will oversee marketing communications for Cultural Information Seekers and World Sports Fans, while Nicki Martin will look at the younger audience segments Entertain Me’s and Cult Lads.

Group marketing manager Katherine Raskob said that the public broadcaster has invested “significant resources” in audience research, and its marketing communications plan would allow SBS to form stronger connections with audiences.


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