SBS targets Chinese Australians
SBS has launched a push to promote its new platform for Chinese Australians
The announcement:
In conjunction with today’s launch of an online Virtual Community Centre (VCC) for Chinese Australians, SBS has announced a number of innovative cross-platform sales partnerships and a
supporting advertising campaign in Mandarin, Cantonese and English.
The VCC will be ‘the’ online destination for Australia’s Chinese community and will provide an online community where Mandarin and Cantonese speaking Australians can connect culturally and linguistically.
