SBS unveils judging panel for Media Diversity Works Challenge

SBS has unveiled its judging panel for its Diversity Works Challenge which calls on Australia’s creative minds to develop an advertising campaign that demonstrates the diversity of today’s

The challenge, which launched yesterday, will see the winner receiver $1m in free advertising air-time across SBS television and digital assets.

On the judging panel is executive director of the Australian Multicultural Foundation and acting chairman of SBS. Dr Bulent Hass Dellal; founding member and former co-chair of the MEAA Equity Diversity Committee and director of Pearly Productions, Pearl Tan; founder of research company Pollinate, director of advocacy agency social soup and non-executive director for Planet Ark, Howar Parry-Husbands; CEO of the Sydney Gay and Lesbian Mardi Gras, Terese Casu; NITV channel manager Tanya Orman; SBS director of media sales Andrew Cook; and, Mumbrella founder and content director, Tim Burrowes.

Andrew Cook:

Andrew Cook: We’re looking for an idea that integrates diversity into the fabric of the campaign

SBS director of media sales Andrew Cook said: “I’m thrilled to be joined by an esteemed panel of judges – all experts in their field and leaders in diversity and inclusion. We will be looking for a campaign idea that integrates Australia’s diversity into the fabric of the campaign and achieves the brands overall marketing objectives.

“SBS is calling on Australia’s most creative minds to take part in this initiative to demonstrate that thinking with diversity works. As an organisation, SBS exists to inspire all Australians to explore, appreciate and celebrate our diverse world, and encouraging more diversity in advertising is one way we can help contribute to a more inclusive society.”

The competition is open until March 31, 2017.

Competitors’ scripts will then be assessed by the judges with eight finalists invited to pitch their idea to the panel before a winner is announced in May.

The television commercial will launch in prime time on SBS with the winning brand or agency given three months to produce the ad before it premieres on SBS sometime before the end of the year.

For full judging criteria and terms and conditions go to

Disclaimer: Tim Burrowes acts as a judge on the judging panel.


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