SCA and Cricket Australia ink new broadcast deal across Triple M and LiSTNR

Triple M will cover the 2021-22 Ashes series between Australia and England, after Southern Cross Austereo (SCA) revealed a new broadcast deal with Cricket Australia.

While SCA wouldn’t disclose the exact length of the deal, it called the agreement ‘long-term’ and revealed that over the coming summer it will broadcast every test and one-day international.

Cricket fans across metro markets will be able to hear the coverage on their local Triple M stations, while the games will also be broadcast via the LiSTNR app.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.