SCA Backed Kinderling digital radio to pilot childcare centre show

Southern Cross Austereo backed Kinderling Kids Radio has launched a show aimed at early education centres in partnership with ASX-listed child care provider G8 Education.

In a move the company hopes will double the broadcaster double its market share, the Play & Learn program will run a ten week trial in centres across Victoria, South Australia and New South Wales.

Kinderling, which was launched by Southern Cross in 2015,  won Best Digital Radio Format prize at the Australian Commercial Radio Awards last year and claims an average weekly listenership of 200,000.

The Play & Learn program is designed to enhance children’s cognitive and emotional development through a mix of guided auditory exercises and results of the pilot could see the program introduced into all 450 G8 early education centres operating nationally.

“Research extolling the virtues of auditory learning is continuing to build and so we recognised an opportunity to create a radio program that could fundamentally support children’s holistic development,” Evan Kaldor, Managing Director for Kinderling Kids Radio, said in a media statement.

“Play & Learn is the result of that thinking and has been devised to directly complement some of the existing education models already in place. We’re confident that the results of the pilot will be extremely positive and look forward to continuing to work closely with G8.”

Built on insight from experts in musical education and fronted by top children’s entertainers Sam Moran as well as Lah-Lah and Buzz, the Play & Learn program comprises a range of features designed to ignite children’s imaginations, nurture their emotional development and accelerate school readiness.

The Play & Learn pilot launched on Monday 24th July, with each 45-minute episode broadcast on Kinderling Kids Radio from 10am, Monday to Friday.


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