SCA continues its rebrand with a further three stations changed
Southern Cross Austereo (SCA) has continued its plan to rebrand stations in line with existing brands Hit Network and Triple M with three more stations taking on new titles.
Queensland’s Gold 92.5 will become Goldie’s 92.5 Triple M, and New South Wales’ 107.7 2GO is changing to Central Coast’s 107.7 Triple M, while 101.3 Sea FM will be changing to become Central Coast’s Hit101.3 as of November 8.
The changes follow Gold Coast’s Sea FM becoming Hit 90.9 in July this year and line up with changes which kicked off in December 2016 which have seen 86 stations rebranded across the FM and DAB radio network.
Head of Triple M Network Mike Fitzpatrick said: “It’s great to see our stations continually evolve. As a company, we are fiercely local and proudly national which is what we aim to deliver daily for our loyal listeners.
“This change will bring the Gold and the Central Coast listeners more access to our unique combination of rock, sport and comedy.”
Head of Hit Network Gemma Fordham said: “It’s fantastic to see the Central Coast become part of the Hit network as we bring listeners the latest hit music, old-school favourites and RNB Fridays.
“Hit101.3 will have strong appeal to our under 40 audience who love music and our fun, engaging shows.”
SCA has now rebranded a majority of its stations, although under the Hit Network Sydney’s FM station is still titled 2Day FM and Melbourne’s is Fox FM and Perth’s Triple M network station is still Mix 94.5.
“This change will bring the Gold and the Central Coast listeners more access to our unique combination of rock, sport and comedy.”
In other words even more networking and less local.
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