SCA extends TV affiliation with Network 10

December 28, 2023 10:25

Southern Cross Media Group (SCA) has today announced it has extended its television affiliation with Network 10.

The new agreement will see 10, 10 Bold, 10 Peach and Nickelodeon broadcast in regional Queensland, Southern NSW and regional Victoria. The proposed extension, which is subject to and conditional on the approval of Paramount Global’s senior management, is for an indefinite period.

The relationship between SCA and Network 10 first began in July 2021 and the companies said the extension will help to grow “collaboration between the parties’ national sales teams to optimise advertising and sponsorship opportunities for national advertisers and agencies”.

“Network 10 looks forward to continuing our affiliate relationship with SCA across critical regional markets ensuring that our extraordinary line up of entertainment, news and sport continues to reach households across Australia whilst creating unique and exciting opportunities for our advertising clients,” Jarrod Villani, Executive Vice President, Chief Operating & Commercial Officer & Regional Lead, Paramount Australia and New Zealand, said.

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Neil Griffiths

Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.