SCA extends TV affiliation with Network 10
Southern Cross Media Group (SCA) has today announced it has extended its television affiliation with Network 10.
The new agreement will see 10, 10 Bold, 10 Peach and Nickelodeon broadcast in regional Queensland, Southern NSW and regional Victoria. The proposed extension, which is subject to and conditional on the approval of Paramount Global’s senior management, is for an indefinite period.
The relationship between SCA and Network 10 first began in July 2021 and the companies said the extension will help to grow “collaboration between the parties’ national sales teams to optimise advertising and sponsorship opportunities for national advertisers and agencies”.
“Network 10 looks forward to continuing our affiliate relationship with SCA across critical regional markets ensuring that our extraordinary line up of entertainment, news and sport continues to reach households across Australia whilst creating unique and exciting opportunities for our advertising clients,” Jarrod Villani, Executive Vice President, Chief Operating & Commercial Officer & Regional Lead, Paramount Australia and New Zealand, said.
John Kelly, SCA Chief Executive Officer and Managing Director, added: “We are delighted to reach this new affiliation agreement with Network 10, which will realise improved outcomes for both parties and an aligned advertising solution for regional advertisers.
“We are confident in Network 10’s 2024 content schedule and we look forward to promoting 10’s suite of premium programming in regional Australia to deliver outstanding results for advertisers and reliable returns for SCA’s shareholders.”
The news comes just a week after SCA’s radio rival, ARN, lost its appeal to overturn a decision that it bought shares from SCA in “unacceptable circumstances”.
That ruling came after ARN confirmed that its initial plans to close its takeover bid of SCA by 31 December would not go ahead, saying in an ASX update that SCA and its advisers have been granted “a further period of due diligence engagement to access the required information to progress its confirmatory due diligence”.
SCA chair Rob Murray was doubtful of any agreement closing before the end of the year, telling shareholders in its October AGM that such a timeline was “highly optimistic”, adding, “frankly, we’re not going to be rushed.”
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Neil Griffiths is the editor of Mumbrella. He joined the company in October 2023.
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