SCA launches new digital station, Hit Dance
Southern Cross Austereo’s (SCA) Hit Network is expanding with the addition of a new digital station – Hit Dance.
The announcement:
Hit Dance lands on DAB radio with the hottest international and Aussie dance acts
The Hit Network will expand its DAB offering, adding a fifth station called Hit Dance landing in Sydney, Melbourne, Brisbane and Adelaide on Friday 22 November.
Featuring the hottest commercial dance music from the 90’s to now, Hit Dance will be centered on the past two decades, featuring artists from Martin Garrix and Calvin Harris to Peking Duk and PNAU. This new station will offer lovers of dance music an up-tempo and vibrant sound, guaranteed to be the essential summer playlist.
The Hit Network’s Head of Music, Irene Hulme, said: “Dance music has been popular for many decades now and it’s fantastic to be able to celebrate this genre from both international and local Aussie artists. We are excited to provide yet another specialist music offering to suit the listening habits and moods of our listeners.”
Aussie dance artists, Peking Duk, are thrilled with the launch of a dedicated dance music station: “Without dance music our whole lives would be different, we have no idea what we would be doing! We’re pumped that Hit are launching Hit Dance, we wish it was around when we were growing up!”
Hit Dance will sit alongside Hit’s existing DAB stations of Buddha, Oldskool, Easy and Urban.
Earlier this year, it was announced that the Hit Network’s digital radio brands would be directly aligned to the Hit FM station brands across the five capital cities.
In Melbourne, Easy Hits became Fox Easy, while in Sydney it became 2Day Easy, and Hit Easy in Adelaide, Brisbane and Perth. The same name structure applies to Oldskool Hits, Urban Hits, Buddha Hits and now Hit Dance.
Hit’s DAB stations have sat under the Hit FM station family since 2017, when it was announced that both Southern Cross Austereo’s Hit and Triple M networks would have a combined digital/FM radio offering. This has allowed for more streamlined access to the additional audiences that digital radio delivers.
All digital stations are available via the Hit Network app, at www.hit.com.au or via a digital radio.
Source: SCA media release
Fantastic news, I honestly think they will get more listeners than their FM station.
Sydney has been crying out for a quality dance station since Wild FM became defunct.
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Wild FM… why did they ever get rid of that station? It was a hit from day one! Miss it muchly… along with Pulse FM. I would pay to listen to Wild FM again.
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