SCA launches new industry website
Broadcaster Southern Cross Austereo has launched a new trade marketing platform including website SCAengage.
Among the content on the site are interviews with media and music industry players. The first profile is of Harold Mitchell, chairman of Aegis Media, with adman Sean Cummins and musical impressario Michael Gudinski to follow.
Nikki Clarkson, head of marketing and communications at SCA, said in an announcement: “Our business has evolved, we simply live and breathe the multi-platform approach and excel at audience engagement. SCAengage communicates those values and provides a central point for the industry to connect with leading ideas and information..”
Amogn SCA’s main assets are radio networks Today FM and Triple M, and regional television stations under the Southern Cross brand.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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