SCA may charge advertisers more to be in podcasts than on radio says Blackley

Zoe Samios

August 25, 2017 1:23

Southern Cross Austereo may charge advertisers higher rates to be on podcasts than on its radio shows, boss Grant Blackley has said.

Following the release of SCA’s annual financial results CEO Blackley said the company would “most definitely” be able to charge the same amount for an ad in a podcast compared to broadcast, and possibly more.

Blackley: Podcasting a major focus for SCA

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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1 COMMENTS

Big Fella 25 Aug 17

Grant is a genius!
Of course they will charge where the audience resides…….its just a question whether the advertiser will pay!

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SCA may charge advertisers more to be in podcasts than on radio says Blackley

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