SCA Group pitches $10m media account
Hygiene and forest products company SCA Group is pitching the media account for major brands Libra, Purex, Sorbent and Tena, Mumbrella understands.
The Australian pitch for the account, thought to be worth around $10m, comes after last year’s global media pitch.
While ZenithOptimedia won the pitch in most markets it is having to face-off in Australia against incumbent OMD which has held the account for a number of years.
Mumbrella understands the presentations were held in mid-March with the pitch being run out the Melbourne, with a decision expected in the next few weeks.
Both agencies declined to comment on the pitch.
Nic Christensen
