SCA reveals Hit and Triple M 2024 regional breakfast shows
Southern Cross Austereo (SCA) has shared the lineup for its regional Breakfast shows beginning in January 2024. Focusing on the Triple M and Hit networks, the lineup features new announcers and shows.
The announcement unveils SCA’s individual strategies for both networks; specifically, Hit will be leveraging its “super show strategy”, while Triple M will continue to prioritise local experiences.
“Our new state-based Hit Breakfast shows are an extension of our incredibly successful regional super show strategy for the Hit Network that has been in place for the last few years, now bringing this format to our key provincial markets of the Gold Coast, Newcastle and Hobart which will become the bases of each state super show,” said Dave Cameron, SCA’s chief content officer.
Cameron continued, “In addition, Triple M will retain its hyper local Breakfast show strategy in all regional markets, including launching five new, exciting local Breakfast shows in Townsville, the NSW Central Coast, Hobart, and Bendigo and the Goulburn Valley in Victoria in 2024.”
By approaching Triple M and Hit as separate entities with cross-over appeal, SCA has been able to take advantage of being a national yet local audio conglomerate, ultimately resulting in content that better resonates across markets.
It’s a point that Cameron prides himself on.
“SCA’s clear brand and product organisation of two regional networks nationally in Hit and Triple M remains a very clear competitive strategic advantage over our competitors and has delivered us leadership results in a majority of the regional markets in which we operate over many years,” he shared.
“SCA’s Hit and Triple M networks together continue to deliver a superior commercial and programming partnership for our listeners and clients.”
The Triple M Network will contain the following shows and/or changes:
- ‘Cliffo & Kate for Breakfast’ on 102.3 Triple M Townsville. The show’s hosts – Kate Jeboult and Guy ‘Cliffo’ Clifton – are replacing Steve Price as the broadcaster and media personality officially retires.
- ‘Paddy & Maz for Breakfas’t on Triple M 107.7 Central Coast, hosted by Maz Compton and Paddy Gerrard.
- ‘Cogho & Jules for Breakfast’ on Triple M 93.5 Bendigo, hosted by Bryan Coghlan and Julia Greenhalf of Hit Network.
- ‘Nick & Josh for Breakfast’ on Triple M 95.3 Goulburn Valley, hosted by Josh Arthur and Hit’s Nick Feain.
- A soon-to-be-announced Breakfast show for Hobart.
Excluding Breakfast with Allan & Carly (as the show is remaining the same), the Hit Network will contain the following shows and/or changes:
- The 90.9 Sea FM Breakfast show (Gold Coast) will return with new hosts, Bronte Langbroek and Danny Lakey, and additional broadcasting for Queensland’s regional markets.
- Hit106.9 Newcastle Breakfast’s ‘Jess & Ducko’, hosted by Nick ‘Ducko’ Ducat and Jess Farchione, will be broadcast across a range of markets in NSW and the Central Coast.
- ‘Dan & Christie’, hosted by Christie Hayes and Dan Taylor, will be broadcast across Victorian markets and Albury.
“SCA’s strong national provincial and regional footprint means we have an amazing depth of talent for our Breakfast shows. It’s great to introduce these new state-based shows with new talent lineups that, for Hit, will bring listeners across Queensland, NSW and Victoria the best of the country’s radio talent,” explained Blair Woodcock, head of regional content at SCA.
The announcement of its Breakfast shows comes after an eventful few weeks for SCA. Not only is the company’s Sydney sales department seeing two key players leave, but it has also found itself under industry scrutiny following the shock news that rival network, ARN, is in talks to buy it.
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Matthew is the editorial assistant at Mumbrella. He previously worked for a marketing agency that focused on managed service providers and IT.
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