SCA reveals senior appointments in strategy and insights division
Southern Cross Austereo (SCA) has made a series of appointments within its strategy and insights division, with new roles for John Musgrove, Abi Wallis and Jasmine Beech.
The trio of changes reflect SCA’s digital audio strategy focus and the increasing importance of data and insights, the company said.
L-R: John Musgrove, Abi Wallis, Jasmine Beech
As part of a new strategy and insights structure, current head of research & insights
He will now provide a strategic and advisory position to SCA’s senior executive team, and be responsible for the management of SCA’s research communities and tools and resources to enable the creation of insights across the business.
Musgrove will also lead the development of a “best-in-class measurement capability” at SCA.
Meanwhile, Abi Wallis takes on a newly created role of head of sales insights and campaign strategy, having formerly been national head of strategy & insights for SCA iQ.
She’ll now oversee all centralised sales insights teams at SCA, including campaign strategy, client insights and effectiveness, and commercial insights.
Finally, Jasmine Beech, current head of sales research and insights for SCA iQ, has been named in a new position of client insights and effectiveness director.
In her new role, she’ll continue to oversee advertiser insights leads for each state as well as being SCA’s campaign effectiveness expert.
All three appointments are effective immediately, and each will report to SCA head of corporate strategy, David Prime.
Prime said: “The centralised hub for Research, Insights and Strategy will be SCA’s ‘centre of excellence’ for Strategy and Insights.
“These changes will ensure the effective and efficient delivery of meaningful strategic insights across all areas of the business and ensures we are equipped to fulfill our digital audio first strategy.”
Got a tip?
Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
Linkedin