SCA says it will no longer broadcast cricket following initial two-year deal

Zoe Samios

May 11, 2018 12:46

Southern Cross Austereo (SCA) will not seek to acquire radio media rights for the cricket for another two years, it announced today.

SCA’s Triple M network first signed the deal with Cricket Australia to broadcast Test matches in 2016. Since then, Triple M’s coverage has included a number of Test series and the Ashes, which ran in late 2017 and early 2018.

Triple M has held the FM broadcasting rights for two years

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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2 COMMENTS

Russel Howcroft 11 May 18

What a pity. Summer was all the better with MMM + cricket.

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Scott 21 May 18

Yep totally agree. Loved it and this is a real shame. They actually made cricket on the radio enjoyable and accessible. Interested to know why it wasn’t commercial and whether CA was simply asking for too much money?

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