SCA to raise $169m in equity funding, flags further cost reductions

Southern Cross Austereo (SCA) has begun raising $169m in fully underwritten funding in a bid to keep the media company afloat during the economic crisis caused by coronavirus (COVID-19).

In addition, it has flagged further cost cuts, with $20m to $22m to come out of marketing, programming and other costs, leading to reduced marketing and promotions, less spend on programming, and reduced travel, entertainment, conferences and equipment upgrades.

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